Figma Template Airbnb - Marketing Toolbox Essentials [CASE STUDY]

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2 months ago

Design by: Jeremy Corman

Figma Template Airbnb - Marketing Toolbox Essentials [CASE STUDY]

When I work on digital strategies, the same questions pop into my mind. How can we make a good story of the brand within the customer journey? How can we connect the dots between customers acquisition and customer retention tactics? How can we sketch out storyboards? What’s the appropriate time to talk about mission, vision, value propositions,…?

I often use analogies when my mind goes blank. Because the brain works like an association machine. The brain likes connections, relationships, patterns…any sense of meaning. This is how my brain came up with something he knows pretty well: Airbnb.

Now, what can we learn from the Airbnb's digital marketing strategy? Above all else, Airbnb is a fascinating story of “pure, unadulterated hustle”. To me, Airbnb is also a perfect alchemy between the marketing fundamentals and the customer journey.


Let’s map it out on the:


> Business Model Canvas

> Maslow's hierarchy of needs



> Net Promoter Score (NPS)

> AIDA Model (Attention, Interest, Desire, Action)

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